Esthel Hotels and Resorts, who identify and felicitate women achievers every year, have bestowed the Honorary Lifetime Achievement Mrs. Chennai award on Shoba Chandrashekar for the year 2010. Shoba Chandrahsekar, mother of actor Vijay, is a renowned singer, writer and producer. The award is given to Mrs. Chandrashekar to appreciate her roles as a doting wife, caring & responsible mother and a successful career woman as well. 
Speaking on the occasion, Vimalaramani Britto, MD, Esthel Hotels and Resorts said, "Mrs. Shoba is the best choice for the award as she has is an acclaimed carnatic singer, a writer, specialises in yoga and a mother to a highly successful son. In spite of all this, she does not have an ounce of ego which is applaudable". The function was attended by RK Selvamani, Shobana Ramesh and Chairman Xavier Britto.